EUGENE, OREGON –September 3, 2008 – InstantAction, the website for gamers that combines the intensity of videogames with the accessibility of the web, announced the introduction of the InstantAction Anti Smoke Break campaign today. The campaign aims to get current smokers off the sidewalks and into InstantAction's games. Due to the online accessibility of the site and the fact that many of the games are 5-10 minutes in length, InstantAction provides smokers with a healthier alternative that is challenging and fun.

The site offers a multiplayer mode for each game too, filling the "social" aspect of the traditional smoke break. Social networking through gaming is definitely a strong part of the experience as gamers can host parties and invite their friends to jump into a game via a unique URL. Gamers can also seamlessly switch games and move their party with them.

"We're always looking for new ways to bring people into InstantAction and get their gaming fix," said James "Doctor" Wiley, Community Manager of InstantAction "With the Anti Smoke Break Campaign, we'd love to see people get hooked on the games, which isn’t as bad for your health. Plus, your boss will think you’re working harder if you're spending more time at the desk."

Anyone can register for free and play a variety of types of games including Galcon, Rokkitball, Marble Blast Online, Think Tanks and the new FPS, Fallen Empire: Legions at http://www.instantaction.com. Find out more about the Anti Smoke Break campaign and smoking cessation resources at http://www.antismokebreak.com.