youcast

Influencer networks,
built and managed for the
world's best brands.

Brand-sponsored social activation at scale.

What We Do

IRM-
influencer relationship
management.

A network is a living thing. For best results, it should be managed and maintained. A network of influential web publishers advocating for your brand in a never- ending campaign. Today, that’s an innovative idea. Tomorrow it will be like, duh.

next: How We Do It

"We use youcast to bring scale and measurement to our earned media efforts."

B. Bonin Bough

Global Director, Social Media

PepsiCo

How We Do It

Influencer networks.
Build. Activate. Measure. Repeat.

We have a network of tens of thousands of independent, influential web publishers. Our technology allows us to quickly build a custom network around your brand. We can then activate the network using brand and campaign content to kick off the conversation.

Of course, everything is measured from login to tweet. And while the campaign may end, the network doesn't. Re-activate it for your next initiative.

next: Our Platform

Our Platform

Our platform's robust technology allows us to assemble and activate thousands of influencers for any given campaign. Once activated, we can track and measure both brand advocacy and social outcomes.

Build: influencer database, YouCast network builder. Custom influencer network. Activate: brand assets & content, YouCast campaign activator. Brand influencer campaign. Measure: blog posts, Facebook/Twitter, comment streams, other social outcomes. YouCast analytics engine measures everything.

next: The Result

The Result

Social amplification

A network of hundreds or thousands of influencers can seriously drive social outcomes. Our tools allow us to cultivate brand ambassadors and reward them for their advocacy, thus driving reach and amplification even higher.

Standard Metrics: 91% delivered, 12.8M impressions, 0.5% click-thru. Engagement: Prime engagement metric 02:32 avg time on video, mouse over 19%, play button 5.1%, pause button 0.1%, replay button 0.3%, more button 0.5%, volume 0.2%. Social Metrics: 475k Facebook impressions, 5,208 Likes, 97k Twitter impressions, 3,231 tweets, 18k YouTube impressions, 2,380 views. Paid media value $275k. Earned media value $134k.

next: About Us

About Us

Jonathan Cohen

Chairman & CDO

Jonathan is a consummate leader with over two decades of experience in digital marketing. His insights, guidance and strategic expertise make him uniquely qualified to bring influencer relationship management and networks to market for the worlds best brands. With his boundless energy, Mr. Cohen is charged with the daily responsibilities of evangelizing YouCast's products, defining corporate strategy and overseeing new business development. Prior to YouCast, Jonathan managed the careers of Diddy and Jennifer Lopez. He holds a BS in Industrial Engineering from the University of Wisconsin and received a Juris Doctorate from New York University’s School of Law.

John Eaton

CEO

Mr. Eaton’s vision and strategy drive YouCast. He is a tech-savvy marketing professional with over eighteen years of experience in the entertainment industry. As CEO, John is responsible for launching YouCast’s platform, overseeing company operations and defining their overall corporate strategy. Mr. Eaton previously held several positions in the music industry including A&R Executive, Artist Manager, and Music Producer. Among his numerous awards, he is most noted for achieving an MTV Viewers Choice Award and a personally prized Grammy. John is a graduate of the University of California with a B.S. degree in Computer Engineering and a B.A. in Music.

Our team includes 18 talented and motivated individuals in New York and Atlanta who are building and operating one of the most innovative advertising platforms in the world.

next: Our Clients